Weird code and programming style

This thread is for strange but working code.

I wrote this code. Now it's looking strange even for me. Wink
Code:
                format  PE GUI
                include "WIN32A.INC"

                section ".code" code executable readable writeable
                entry   $
                mov     esp, wicked_stack
MessageBox:     jmp     [__imp__MessageBoxA@16]
ExitProcess:    jmp     [__imp__ExitProcess@4]

eax_eq_literal?_branch:
                cmp     eax, [esp]
                pop     eax
                pop     eax
                jnz     @f
                mov     esp, eax
@@:             ret

                rb      65536

                section ".data" data readable writeable
wicked_stack:
                dd      MessageBox
                dd      HWND_DESKTOP, hello_world, hello_caption, MB_OK+MB_ICONEXCLAMATION
                dd      eax_eq_literal?_branch
                dd      HWND_DESKTOP, goodbye_world, hello_caption, MB_YESNO+MB_ICONQUESTION
                dd      IDYES, goodbye_ok
                dd      MessageBox
                dd      ExitProcess
                dd      HWND_DESKTOP, goto_hell_world, hello_caption, MB_OK+MB_ICONINFORMATION
                dd      0
                dd      -1
goodbye_ok:     dd      ExitProcess
                dd      0
                dd      0

hello_caption   db      "Weird Hello", 0
hello_world     db      "Hello, World!", 0
goodbye_world   db      "Goodbye, World?", 0
goto_hell_world db      "Go to hell, cruel World!", 0

                data    import
                library USER32, "USER32.DLL",\
                        KERNEL32, "KERNEL32.DLL"
                import  USER32,\
                        __imp__MessageBoxA@16, "MessageBoxA"
                import  KERNEL32,\
                        __imp__ExitProcess@4, "ExitProcess"
                end     data